As no country produces perfect statistics, we have developed a unique methodology which draws on the expertise of 1,000 local wine and spirit professionals in over 100 countries every year. Annual market visits by our own team of researchers are the only reliable way to obtain accurate data by allowing us to:

• supplement and segment official statistics
• cross-check producers’ shipment claims
• assess the impact of smuggling, parallel and leakage from duty free
• reconcile conflicts between official, published data and market reality
• produce reports where no statistics exist
• get input from local, independent operators
• understand the critical factors and underlying trends in each market

Our visits also provide the only comparable global retail price check for wine and spirit brands. Our use of in-house researchers guarantees consistency across all markets.

The market's most authoritative source of intelligence