
Wine consumption in India is expected to grow year on year and could reach 2.4m nine-litre cases by 2020, according to the IWSR India Wine Market Report.
At first glance, India may look unappealing due to its extremely high levels of Central Government and State-by-State taxation, but it is unwise to underestimate or ignore the Indian opportunity. No other country – even China – can grow so fast when it opens. Indian whisky has rocketed from 45m cases in 2001 to at least 135m cases in 2011.
Wine has not yet followed, but the outlook in 2012 is much more positive than it was in 2008, when the market went into reverse due to the overselling of wines of uncertain quality into clogged distribution channels. The market is now reviving and wine is on the way to becoming a ‘cult’ product, as more and more Indians travel.
The problems and barriers of reaching these levels are set out in detail in the report: exceedingly high overall taxation; the 28 – very different – State market structures; underdeveloped distribution in both the on- and off-trade; the usually poor infrastructure and storage; Indian cuisine and eating and social habits; the limited number of efficient importers and wine-knowledgeable experts.
The IWSR India Wine Market Report analyses the structure of consumption by country of origin, colour, format and price point; provides detailed information on the structure of the market, costs and taxes; and assesses the opportunities. The report includes brand sales data for 2006-2011 for still light wine and sparkling wine.
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Click here to read the press release – Optimism for wine in India despite barriers
The IWSR Baijiu Report 2011 is an in-depth look at the baijiu category in China. Information on this category is scarce, translation sometimes difficult, and attempts to interpret Chinese official regulations almost impossible. This report collates the information available and also includes local industry insight to give a relatively accurate picture of the current market situation and major players.
Just under 1bn nine-litre cases of baijiu were produced in 2010 and the category continues to grow. As opposed to other countries where local spirits dominate, baijiu in China is not always synonymous with low price: a super/ultra-premium/prestige baijiu segment has always existed and is currently expanding faster than the low-priced segments.
This report gives an overview of the structure of the market, the nature of production, the top companies by volume, the top brands by value and consumption by quality. Learn about the drinking culture surrounding baijiu and how the route-to-market differs from other spirits. The report also includes detailed information on current foreign investment in baijiu by Western spirits multinationals. Discover where opportunities and potential pitfalls lie within the market, as well as the forecasted outlook for baijiu in China.
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Click here to read The IWSR Baijiu Report 2011 press release
The IWSR China Wine Market Report is an in-depth analysis of the fastest-growing major still light wine market in the world, giving insight into the structure of the market, current and future trends.
The report was compiled by The IWSR's Head of Research, Jose Luis Hermoso. It was put together using Chinese customs statistics as well as the export statistics from several major producer countries, and also crucially interviews conducted in both China and Hong Kong with over 20 wine importers, distributors and retailers.
The report seeks to help readers navigate around the complex Chinese market by analysing real levels of consumption by country of origin, key price points for major brands, value and colour and setting out the factors that anyone seriously looking at the market needs to understand.
Click here to see the Contents section of The IWSR China Wine Market Report
The IWSR Duty Free & Travel Retail Summary Report summarises the data and trends in the annual IWSR Duty Free/Travel Retail Database.
In a series of tables and charts, it provides analysis on the overall trends by category, region, company and brand, highlighting the largest and fastest-growing sectors in each.
It includes commentary highlighting the key trends and explaining the reasons behind the numbers.
This 27 page report is only available in PDF format.
Click here to read the press release - Travel retail liquor sales reach highest level since 1999
The IWSR's annual forecast of the global alcohol market over the next five years.
It covers the 55 most important countries in written detail.
Each quality/price segment in each of these countries is forecast over the next five years, and includes key factors and reasons given for the forecasts.
Each analysis is carried out by the researcher responsible for the country; that researcher has conducted the local interviews in that year and has the best understanding of the latest trends and factors in the country.
Before preparing the report, the researcher contacts several local contacts to get an update on the latest developments in the drinks market.
The researcher also assesses the general economic and demographic outlook for the country.
The rest of the world is then straight-line forecast at category level by country, with the results then checked by the researcher responsible for each country.
The report is delivered in PDF format, with the category data available both in a pivot table and online to clients.
Click here to read the press release: Eastern promise – forecasted growth is driven by Asia-Pacific.
A summary section of the main Forecast Report outlined above. It shows the predicted trends for each category at a global level.
The IWSR Retail Value Database replicates the domestic volume database exactly in structure.
It allows users to look at the retail value of the global market by brand, price segment, category, country and owner. It covers sparkling wine, whisk(e)y, gin, vodka, tequila, rum, Cognac, brandy, liqueurs, bitters, aniseed, eaux-de-vie and ready-to-drink (RTDs).
It is put together using the 41,000 retail prices recorded in the store-checks conducted by IWSR researchers during field trips conducted between December and May each year.
To complete the study, The IWSR prices up approximately 12,500 “other” brands (such as “other premium Scotch” or “other value gin”) based on local knowledge of the market. These are used to calculate the final retail value.
The IWSR Retail Value versus Volume Analysis Report is an analysis of The IWSR’s Value Database versus The IWSR’s Volume Database.
Following a global summary, the report is then organised by region (Asia-Pacific, the CIS, Europe, North America, Latin America). Each regional section is split into the same sub-sections comparing categories, qualities, companies, countries and brands.
In each sub-section, analysis is made on the performance of value versus volume and average case prices, and highlights fastest growth and decline categories by value.
The IWSR Insights Report distils the latest trends observed in over 115 countries following The IWSR’s unique interviews with over 1,200 local companies.
The report is intended to supplement The IWSR’s data and explain what is happening in the global market by region, by product category and in key trend-setting countries.
It is also intended to highlight trends, hot brands, flavours or new styles of drinking that are likely to spread into neighbouring markets and internationally.
Click here to discover key findings from The IWSR Insights Report 2011