Special Reports
  Special Reports

The IWSR Forecast Report 2013-2018

The IWSR Forecast Report 2013-2018 forecasts the global alcoholic beverage market over the next five years, covering the most recent and future trends for all wine, spirits mixed drinks, beer and cider categories in 61 key countries. Each quality/price segment in each of these countries is forecast and detailed explanations as to why and how volume trends have been forecast are included.

Included with the report is a global summary, which analyses current and future global trends for all wine and spirits categories, RTDs and beer in the key regions.

The global summary includes regional overviews (Europe, the CIS, Asia-Pacific, North America and South America) by category and quality. The report also includes category overviews analysed by region, leading markets, sub-categories and quality (super-premium, premium, standard and value).

Each section includes data tables, charts and graphs, as well as a written summary with insight into the key trends.

Straight-line forecasts for the rest of the world split by country, category and quality are also included.

Methodology: Market information is gained through the IWSR's annual research visits which include meetings with local producers, distributors and industry experts. Additional updates on the latest developments from key contacts are also a key source of information. The first-hand knowledge of the local markets allows the IWSR's analysts to produce nuanced and realistic forecasts for each country rather than straight-line forecasts - a method commonly used in forecasts.

Reports can be bought as individual countries, as regions or as a full report including the global summary (available late October).

Why purchase the IWSR Forecast Report 2013-2018?

  • Find out which categories will be hottest over the next five years.
  • Which countries present the greatest opportunity for growth?
  • Discover the future of premium spirits.
  • Gain insight into the reasons underpinning the growth opportunities.

Click here to read the press release about the IWSR Forecast Report 2013-2018 - Brazil

Vodka and whisk(e)y conquer Brazilian spirits market.

The IWSR Duty Free/Travel Retail Summary Report 2013

The IWSR Duty Free/Travel Retail Summary Report 2013 summarises the data and trends in the annual IWSR Duty Free/Travel Retail Database. In a series of tables and charts, it provides analysis on the overall trends from 2007 to 2012 by category, region, company and brand, highlighting the largest and fastest-growing sectors in each. The report includes commentary highlighting the key trends and explaining the reasons behind the numbers. It also includes rankings of the leading brands, supplier channels, outlets and retailers.

Summarising the data from the more extensive IWSR Duty Free/Travel Retail Database 2013, this new Summary Report is perfect for those who need to analyse the key global and regional trends.

Reasons to buy the IWSR Duty Free/Travel Retail Summary Report 2013:

  • Gain insight into the key global travel retail trends at global, regional and category level over the last five years.
  • Identify the leading travel retail suppliers, retailers and locations.
  • Identify the best-selling brands and fastest-growing categories.

Click here to read the press release - Global travel retail sales continue their upward trend.

Click here to see the report contents page.

The IWSR Insight Report 2013

The IWSR Insight Report distils the latest trends observed in over 115 countries following the IWSR’s unique interviews with 1,500 local companies. This year’s report is double the size of last year’s release, with more detail and wider coverage than ever before.

The report is intended to supplement the IWSR’s data and explain what is happening in the global market by region, by product category and in key trend-setting countries.

The IWSR Insight Report sheds the light on the trends behind the numbers. It is deliberately light on volume data, and instead focuses on written insights and gives concrete examples and explanations behind the latest trends. The IWSR Insight Report offers unique observations about every important alcoholic drinks category in all corners of the world.

Read the press release highlighting one of the key findings from the report here.

Click here for a preview of the report and full contents page.

The IWSR Brazil Wine Market Report 2012

The oft-talked-about BRIC countries hold great potential for growth in many industries, but the nature of these markets make it difficult to enter and work with if not prepared.

Each market has its own intricacies of legislation, tax and consumption trends so each country needs to be approached separately. The BRIC countries were grouped together as some of the fastest-growing and largest world economies, but the market characteristics can be very different especially when it comes to wine.

The IWSR has compiled four reports on the still light wine markets of Brazil, Russia, India and China detailing the nature of the markets, the industry structure and growth trends. The reports also include an analysis of retail pricing, information on legal aspects of the market and taxation. The reports seek to analyse real levels of consumption by country of origin, by price point and by colour, and also set out the factors that anyone seriously looking at the market needs to understand.

The imported wine market in Brazil has generated significant interest and investment on the part of exporters in recent years and as such the market has grown and developed at an impressive pace.

According to the IWSR’s Brazil Wine Market Report 2012, the imported market is dominated by Chilean and Argentinian wines that together command a 60% share of the market; they hold a significant price advantage over competitors owing to free trade agreements with Brazil.

Given the vastly inflated prices domestically, duty free and border sales are an increasingly important aspect of the imported wine market and will continue to play an important role as restrictions and taxes increase.

In all the BRIC countries local wines dominate the markets and price is often the barrier to stronger growth of imported wines.

Click here to read the full contents page.

The IWSR Russia Wine Market Report 2012

The oft-talked-about BRIC countries hold great potential for growth in many industries, but the nature of these markets make it difficult to enter and work with if not prepared.

Each market has its own intricacies of legislation, tax and consumption trends so each country needs to be approached separately. The BRIC countries were grouped together as some of the fastest-growing and largest world economies, but the market characteristics can be very different especially when it comes to wine.

The IWSR has compiled four reports on the still light wine markets of Brazil, Russia, India and China detailing the nature of the markets, the industry structure and growth trends. The reports also include an analysis of retail pricing, information on legal aspects of the market and taxation. The reports seek to analyse real levels of consumption by country of origin, by price point and by colour, and also set out the factors that anyone seriously looking at the market needs to understand.

Russia similarly holds promise for wine exporters. Imported wines are growing faster than local product and look set to overtake within the next five years. Finding the right partners and wading through all the red tape to get on the market can be a tough process, but worth the effort if you get it right. The Russian Government also has a tendency to introduce new legislation without proper preparation, causing disruption to the market.

In all the BRIC countries local wines dominate the markets and price is often the barrier to stronger growth of imported wines.

Click here to read the full contents page.

The IWSR India Wine Market Report 2012

The oft-talked-about BRIC countries hold great potential for growth in many industries, but the nature of these markets make it difficult to enter and work with if not prepared.

Each market has its own intricacies of legislation, tax and consumption trends so each country needs to be approached separately. The BRIC countries were grouped together as some of the fastest-growing and largest world economies, but the market characteristics can be very different especially when it comes to wine.

The IWSR has compiled four reports on the still light wine markets of Brazil, Russia, India and China detailing the nature of the markets, the industry structure and growth trends. The reports also include an analysis of retail pricing, information on legal aspects of the market and taxation. The reports seek to analyse real levels of consumption by country of origin, by price point and by colour, and also set out the factors that anyone seriously looking at the market needs to understand.

India has the least-developed wine market of all the BRIC countries with an annual consumption per capita of less than a small glass of wine, but the market is growing. There is a trend among the young and affluent to take on Western trends, but wine does not always suit Indian cuisine and many consumers seek a certain ‘kick’ to their alcoholic drinks.

The differing taxes and regulations from state to state mean that India needs to be treated as a 28-country market, not as a federation. Taxes are unusually high and the insufficient infrastructure hinders wine storage and distribution.

In all the BRIC countries local wines dominate the markets and price is often the barrier to stronger growth of imported wines.

Click here to read the full contents page.

The IWSR China Wine Market Report 2012

The oft-talked-about BRIC countries hold great potential for growth in many industries, but the nature of these markets make it difficult to enter and work with if not prepared.

Each market has its own intricacies of legislation, tax and consumption trends so each country needs to be approached separately. The BRIC countries were grouped together as some of the fastest-growing and largest world economies, but the market characteristics can be very different especially when it comes to wine.

The IWSR has compiled four reports on the still light wine markets of Brazil, Russia, India and China detailing the nature of the markets, the industry structure and growth trends. The reports also include an analysis of retail pricing, information on legal aspects of the market and taxation. The reports seek to analyse real levels of consumption by country of origin, by price point and by colour, and also set out the factors that anyone seriously looking at the market needs to understand.

China has the largest wine market and is also the fastest-growing in volume and percentage terms. China became a top five wine-consuming nation in 2011, overtaking the UK.

Although China shows great promise the market holds risks and can be tough to enter. According to the IWSR’s China Wine Market Report 2012, the market generates a lot of hype and remains a complex market to navigate. The ‘invisible’ market is the underlying cause of most of the excitement over the imported wine market in China, but it is difficult to penetrate. The ‘invisible’ market consists of importers with customers who, due to strong relationships and/or ‘personal incentives’ will buy anything they are told to buy by the importer. More wholesalers are entering the market and capitalising on the buzz, but many are inexperienced.

In all the BRIC countries local wines dominate the markets and price is often the barrier to stronger growth of imported wines.

Click here to read the full contents page.

The IWSR Global Premium Report 2012

The global premium-and-above (US$20+) Champagne and spirits market grew by more than 52m nine-litre cases between 2001 and 2011, and the market almost tripled in value as it grew from a US$26bn industry in 2001 to a US$72bn industry by 2011.

The global financial crisis caused a brief blip in the market’s growth, but the increasing thirst for top-end products has not yet abated. The premium-and-above market continues to grow, reaching almost 137m cases in 2011.

The premium market (US$20-30) alone grew by over 5m cases in 2011 to reach a total of 97.5m cases, and rose in value by almost US$4bn, bringing the market’s total value to US$35.9bn, according to the IWSR Global Premium-Plus Report 2012.

This report is an in-depth analysis of the premium-and-above Champagne and spirits market. The report contains analysis by quality segment (premium, super-premium, ultra-premium and prestige), as well as an overview of the top premium-and-above brand owners and individual category analysis. The report highlights and explains key trends across the market and provides background information to the data. This report is based on data from the IWSR’s global database, which covers 134 domestic markets, combined with the IWSR’s duty free/travel retail database.

The average retail price of quality segments (US$):

  • Premium: US$20-30
  • Super-Premium: US$30-50
  • Ultra-Premium: US$50-100
  • Prestige: US$100+

Click here to read the full contents page.

The IWSR Baijiu Report

The IWSR Baijiu Report 2011 is an in-depth look at the baijiu category in China. Information on this category is scarce, translation sometimes difficult, and attempts to interpret Chinese official regulations almost impossible. This report collates the information available and also includes local industry insight to give a relatively accurate picture of the current market situation and major players.

Just under 1bn nine-litre cases of baijiu were produced in 2010 and the category continues to grow. As opposed to other countries where local spirits dominate, baijiu in China is not always synonymous with low price: a super/ultra-premium/prestige baijiu segment has always existed and is currently expanding faster than the low-priced segments.

This report gives an overview of the structure of the market, the nature of production, the top companies by volume, the top brands by value and consumption by quality. Learn about the drinking culture surrounding baijiu and how the route-to-market differs from other spirits. The report also includes detailed information on current foreign investment in baijiu by Western spirits multinationals. Discover where opportunities and potential pitfalls lie within the market, as well as the forecasted outlook for baijiu in China.

Click here to read the full contents page

Click here to read The IWSR Baijiu Report 2011 press release

The IWSR Retail Value Database

The IWSR Retail Value Database replicates the domestic volume database exactly in structure.

It allows users to look at the retail value of the global market by brand, price segment, category, country and owner. It covers sparkling wine, whisk(e)y, gin, vodka, tequila, rum, Cognac, brandy, liqueurs, bitters, aniseed, eaux-de-vie and ready-to-drink (RTDs).

It is put together using the 41,000 retail prices recorded in the store-checks conducted by IWSR researchers during field trips conducted between December and May each year.

To complete the study, The IWSR prices up approximately 12,500 “other” brands (such as “other premium Scotch” or “other value gin”) based on local knowledge of the market. These are used to calculate the final retail value.

The IWSR Retail Value versus Volume Analysis Report

The IWSR Retail Value versus Volume Analysis Report is an analysis of The IWSR’s Value Database versus The IWSR’s Volume Database.

Following a global summary, the report is then organised by region (Asia-Pacific, the CIS, Europe, North America, Latin America). Each regional section is split into the same sub-sections comparing categories, qualities, companies, countries and brands.

In each sub-section, analysis is made on the performance of value versus volume and average case prices, and highlights fastest growth and decline categories by value.

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